Rabobank

NEW YORK (PRNewswire) — Many of America's largest food and beverage (F&B) companies are in trouble, Rabobank says in its new report, "Dude, where's my consumer?" Iconic brands are increasingly out of favor with U.S. consumers, whose preferences and priorities have evolved. Bank analysts predict that unless large F&B brands take bold action, they run the risk of following baby boomers (once their core consumer) into retirement.

http://www.foodmanufacturing.com/news/2015/06/how-big-food-brands-can-remain-favor-consumers